Our Story

Crafting Stories in Gold Since 1997

From the heart of Madurai, we create timeless jewellery that celebrates life's most precious moments — a legacy of trust, artistry and craftsmanship passed through generations.

Crafting Stories in Gold Since 1997

Our Journey

1997 Founded in Madurai
2005 Expanded Gold Collections
2012 Launched Diamond & Platinum
2018 Introduced Custom Jewellery Studio
2022 Brought Our Collection Online
Today Thousands of Happy Families
From the Heart of Madurai

A Legacy of Trust and Timeless Craftsmanship

What began in 1997 as a dream to create jewellery that families could cherish for generations has grown into one of Madurai's most trusted jewellery destinations.

For over two decades, Sri Anu Jewellers has blended traditional South Indian craftsmanship with contemporary elegance, creating jewellery that becomes part of life's biggest celebrations.

Sri Anu Jewellers
A Legacy of Trust and Timeless Craftsmanship25+Years of Excellence

The Art of Jewellery Making

Design Inspiration
Sketch & Concept
Hand Crafting
Stone Setting
Polishing & Finishing
Quality Inspection
Hallmark Certified
Packaging & Delivery

Our Philosophy

Trust

Built on honesty and transparency since 1997. Your trust is our greatest asset.

Purity

We ensure the highest quality and purity in every piece of jewellery we create.

Craftsmanship

Skilled artisans with generations of experience, crafting jewellery with passion and perfection.

Relationships

We don't just serve customers, we build relationships that last a lifetime.

Custom Jewellery

Your Story. Your Design.

From fingerprints and handwritten messages to bespoke bridal creations, our artisans transform your memories into timeless treasures.

Create Your Own Jewellery
Fingerprint Jewellery Fingerprint JewelleryCapture your loved one's touch forever.
Photo Pendants Photo PendantsKeep your memories close to your heart.
Name & Initial Jewellery Name & Initial JewelleryPersonalised pieces made just for you.
Wedding & Couple Jewellery Wedding & Couple JewelleryCelebrate your bond with timeless designs.

Why Families Choose Sri Anu

BIS Hallmarked Jewellery
Trusted Since 1997
Custom Jewellery Specialists
Transparent Pricing
Free Shipping Across India
Premium Packaging
Lifetime Maintenance & Support

What Our Customers Say

Exceptional craftsmanship and outstanding service. They designed our wedding jewellery exactly how we imagined it. Truly a trustworthy brand!
★★★★★
Priya & Karthik, Madurai
Scared to buy gold online, but the live rate breakdown and insured delivery gave us complete confidence. The haram is beautiful.
★★★★★
Subhashini P., Chennai
We got our couple rings customised with our fingerprints. The team guided us through every step. Heirloom quality.
★★★★★
Ram & Kaleeswari, Madurai
Madurai heritage

Inspired by the rich heritage of Madurai, temple architecture and centuries-old jewellery traditions, every creation we craft reflects the timeless elegance of South India.

Visit Us

Visit Our Showroom

  • 121, Netaji Road, Madurai - 625001,

    Tamil Nadu, India

  • +91 93636 05862
  • Mon – Sun : 09:30 AM – 08:30 PM
Showroom map
Every Piece Begins With a Story

Let Us Craft Yours

100% Secure Payments
BIS Hallmarked Jewellery
Free Shipping Across India
Easy Returns & Exchange